This week, Barstool Sportsbook used one of the slowest periods of sports of the year to make some improvements to its online gaming offerings. The operator took its online gambling services offline for 72 hours to improve technology and adopt the PENN Entertainment platform. The latter is powered by the Toronto-based company, theScore.
Prior to the recent updates to its platform, Barstool Sportsbook utilized Kambi Group’s tech stack but now its platform has been synched up to theScore’s sports app. The app has been developed with built-in betting integration for its local Ontario customers. PENN acquired theScore back in 2021 in a deal worth approximately US$2.1 billion.
-Improving Player Experience
In order to warn its customers about the downtime, Barstool Sportsbook issued emails to everyone informing them that the servers will be down for a while. It also reported that after the update users can expect faster load times, more player prop markets, more bet offers exclusive to the sportsbook, improved promotions, and integration with theScore’s app.
It should be mentioned that theScore Bet app was quite active in several U.S. jurisdictions in 2022, but the company made a decision to suspend American operations. It focused entirely on its home turf, the Ontario market. Meanwhile, Barstool is operating in numerous regulated markets across the U.S. but it is yet to obtain a license to operate in Canada’s most populous province.
In October 2021, PENN National Gaming announced that it had finalized a deal for the purchase of Score Media and Gaming which operates theScore. The deal was worth over US$2 billion and it was first agreed in the summer of 2021. It was completed in both cash and stock shares. The deal was under the Minister of Canadian Heritage under the Investment Canada Act to finalize the acquisition.
The transaction was completed in cash payments and shares of Penn Gaming and it was in the amount of US$922,813,176.67 or CA$1,141,981,306.13. This includes 12,319,340 common stock or Penn Shares and 697,539 Exchangeable Shares. The closing trading price of Penn Share on NASDAQ on October 18, 2021, the date before the official transaction was US$77.30 or CA$95.66.
-Focusing on Ontario Operations
After turning its attention to Ontario, theScore announced that it has partnered up with the Major League Baseball team, the Toronto Blue Jays. The agreement was the team’s first-ever gaming-related collaboration and it will run for the duration of the next ten years. This was achieved after the gambling operator was licensed to operate in the province.
As per the terms of the agreement, the operator was allowed to launch a premium sports bar and restaurant at the Blue Jays’ Rogers Centre home. The operator also put its name to two premium seating sections at the ballpark, as well as got the rights to offer other in-person services at the venue. It also gained access to additional marketing inventory through the Rogers Centre as well as the team’s online platforms.
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