MANITOBA LIQUOR & LOTTERIES UNVEILS NEXT PRESIDENT & CEO

Just recently, Manitoba Liquor & Lotteries made an important announcement as it revealed who will be leading it forward from the position of President and CEO. The position will be assumed by Gerry Sul who already operated as acting President and CEO. The company is pleased with his performance and promoted him to the position permanently.

MLLC is responsible for overseeing legal gambling entertainment in the Province of Manitoba. The Crown corporation runs Club Regent Casino, McPhillips Station Casino and the only legal gaming platform in the province, PlayNow.com. It also distributes products of the Western Canada Lottery Corporation via its network of privately-owned lottery ticket retailers.

-Leading the Corporation Forward

In a press release from MLLC, Board Chair Bonnie Mitchelson said that Mr. Sul was an experienced leader with plenty of expertise in the Crown’s lines of business. The chair added that the new CEO was trusted and recognized by employees through the corporation, and under his leadership, Manitoba could expect further growth in innovation and financial governance.

Mr. Sul joined MLLC in 2007 as Chief Information Officer and has served in several executive roles since then. He touts a Bachelor of Computer Science degree from the University of Manitoba and has completed the Queen’s School of Business executive program, and the University of Nevada, Reno executive development program. He was also the Board Chair of the Western Canada Lotteries Corporation.

-MLLC Adds More VLTs

It should be mentioned that just over a year ago, MLLC inked a partnership agreement with International Game Technology. As per the terms of the contract, the global supplier of gambling products and games provided over 960 Cobalt™ 27 video lottery terminals to the province. Hence, delivering further VLT variety to the local player base.

IGT’s Cobalt™ 27 is specifically designed to suit every operator’s different needs. The machine has two high-definition 27-inch screens, an optional 24-inch topper, integrated cabinet lighting, and a static five-button player panel. In addition to that, it also touts enhanced ergonomics as well as a built-in USB charging port, where players will have the ability to charge their devices.

-Bingo Millions® Premiers in the Province

Then in December 2022, MLLC secured the debut of Bingo Millions® in the province, in collaboration with Gaming Arts. The game was incorporated into the Crown’s offerings via GA’s Canadian distributor, Bet Rite Inc. The game debuted in MBLL’s Club Regent Casino and McPhillips Station Casino on December 1, 2022.

In order to celebrate the occasion, properties offer bingo-branded cookies, colourful balloons, and last but not least a chance of snatching a US$1,000,000 jackpot for patrons. In addition to that, For the special launch celebration, both Club Regent Casino and McPhillips Station Casino offered multiple sessions per day for patrons.

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